Cleverlance supplies Economia with CRM
Jan Šanko
Prague, 11 November 2010 – Cleverlance, a leading consultancy software company, has designed for Economia, the largest publisher of financial and B2B periodicals in the Czech Republic, a system for the operative management of subscription and advertising sales, customer management, communication history records, orders processing, client services, customers segmentation, business intelligence and for the undertaking of marketing and sales campaigns.
Cleverlance’s role in the project is that of solution supplier and implementer, system integrator and consultant in introducing the company’s newly set business processes.
With the solution’s implementation, Economia obtains a uniform view of the client across the entire organization – from the various subscribers to advertisers and participants in conferences and seminars. Economia therefore gets a tool that provides it with a view of each client separately and is then able to react to its specific needs and requests.
The analytical and marketing division utilises all possibilities for analysing data (including OLAP technology), verifies the set segmentation model and provides information for the preparation and run of marketing and sales campaigns.
An integral part of the solution is Cleverlance’s superstructure for communication centres which facilitates the processing and recording of client requests. The solution also features a call scripting option. Cleverlance’s call centre is fully integrated with the telephone exchange and CRM solution.
The target solution is based on Cleverlance’s technology and a MS Dynamics CRM (.NET) solution and utilises integration to proven Mikropost, Insider and Helios solutions.
Photo: Jan Šanko, CRM Competence Leader, Cleverlance